The Superior Express -

In my early years with this newspaper, spring fashion sections were produced prior to Easter with the intent to help the clothing stores spark sales as the holiday approached. We wanted our readers ready for the annual “Easter Parade” of new fashions.

Our readers, who were also customers of the local clothing stores, were tired of winter and eager to buy and wear spring fashions. Superior had at least eight stores which sold clothing and we also sold advertising to clothing stores in neighboring towns. Store keepers wanted snow before Thanksgiving to spark the sale of winter wear and...