March 25, 2021
Ninety years ago businesses which belonged to the Superior Commercial Club joined together to sponsor Black Cat Days. The event attracted statewide attention and business owners reported the two-day sales event was responsible for their best two days of the year.
The event demonstrated the power of advertising when a product the people want is combined with a price they can afford,
The Express was one of the participating business firms and the results far exceeded expectations. The Express editor offered to trade a one-year subscription to the newspaper for each black cat brought to the...