The Superior Express -

Editor's Notebook

 

March 25, 2021



Ninety years ago businesses which belonged to the Superior Commercial Club joined together to sponsor Black Cat Days. The event attracted statewide attention and business owners reported the two-day sales event was responsible for their best two days of the year.

The event demonstrated the power of advertising when a product the people want is combined with a price they can afford,

The Express was one of the participating business firms and the results far exceeded expectations. The Express editor offered to trade a one-year subscription to the newspaper for each black cat brought to the...



For access to this article please sign in or subscribe.

 

Reader Comments(0)

 
 

Our Family of Publications Includes:

Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2021

Rendered 10/28/2021 09:16