Ninety years ago businesses which belonged to the Superior Commercial Club joined together to sponsor Black Cat Days. The event attracted statewide attention and business owners reported the two-day sales event was responsible for their best two days of the year.

The event demonstrated the power of advertising when a product the people want is combined with a price they can afford,

The Express was one of the participating business firms and the results far exceeded expectations. The Express editor offered to trade a one-year subscription to the newspaper for each black cat brought to the...