When I started in this business, 54 years ago, there were companies that specialized in arranging trade outs. In exchange for advertising space, the company would provide the newspaper with a product. I took advantage of one such offer in the fall of 1974 and traded advertising space for a cruise in the Bahamas.
That was the only exchange I participated in. It may be a good thing that I was disappointed for it has been decades since anyone offered such an exchange and I don’t believe I am missing out.
The cruise wasn’t what I expected. I’m thankful to have returned alive. For example, the comp...
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