Looking back to 1951 Expanded Penney's Store big news for Superior

The 1951 opening of the Superior J.C. Penney Store


January 6, 2022

Oct. 17, 1951, was a big day in Superior for that was the day the new Crest Theatre and an expanded J. C. Penney Company store held grand openings. Mr. Penney came to Superior to preside at the opening of the store. He is pictured on opening day with G. L. Parker, the store manager.

October 17,1951, was a big day in Superior. Both the Crest Theatre and the new J.C. Penney store were having grand openings. The J.C. Penney Company arrived in Superior in 1929. The store was moving to a new downtown location and expanding its inventory. The community was thrilled to know James Cash Penney, the founder of the company, was going to make an appearance in Superior.

J.C. Penney and three partners opened their first Golden Rule store in 1902 in Kemmerer, Wyo. Mr. Penney's idea was to apply the Golden Rule philosophy to business, a radical idea at the time. He invested $500 for...

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