The 1951 opening of the Superior J.C. Penney Store
October 17,1951, was a big day in Superior. Both the Crest Theatre and the new J.C. Penney store were having grand openings. The J.C. Penney Company arrived in Superior in 1929. The store was moving to a new downtown location and expanding its inventory. The community was thrilled to know James Cash Penney, the founder of the company, was going to make an appearance in Superior.
J.C. Penney and three partners opened their first Golden Rule store in 1902 in Kemmerer, Wyo. Mr. Penney's idea was to apply the Golden Rule philosophy to business, a radical idea at the time. He invested $500 for one-...
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