The Superior Express -

“Honoring the Past, Building for the Future” – a tagline used as Brodstone team members underwent a yearlong rebrand project for the facility and their satellite clinics. Brodstone Memorial Hospital rebranded as Brodstone Healthcare during their rebrand launch celebration on March 24. The launch included a new name, logo, sub-brands, mission, vision and values. During the internal and public events, it was also announced the facilities’ satellite clinics will now be branded as Brodstone Family Medical Center – Superior, Brodstone Family Medical Center – Nelson and Brodstone Family Medical Center – Edgar.

Treg Vyzourek, Brodstone Healthcare’s CEO, commented, “We are very excited about our rebrand. The timing coincides with the progression of our current building project, which will allow us to continue to provide the best care available in an updated, state of the art facility. We are truly staying true to our mission, vision and values and providing Superior Care Close to Home.”

Brodstone Healthcare partnered with Unanimous, a marketing agency out of Lincoln, Neb., to conduct market research before diving into a new foundational, verbal and visual identity. A process that is strategic and thorough. Community members, providers and employees all had input throughout the process, which gives this launch a true team approach. A few goals of the rebrand included building brand awareness, engagement and consistency, creating brand pride, evolving and modernizing the brand, and attracting potential recruits.

“As we continue to grow and expand services it made sense for us to look at our place in the region and take this opportunity to make our brand consistent and recognizable. The move to Brodstone Healthcare allows us to hold true to who we are by honoring our past, but also modernizes our brand and moves us toward the future, because we are more than just a hospital.” Vyzourek added.

In a statement on their social media video posted last week, the facility wrote, “We have an updated brand and a new logo, but our mission remains the same – to provide exceptional and progressive healthcare to the communities we serve. Brodstone Healthcare – Superior Care Close to Home.”